Business as usual. That’s what BAU stands for, just in case, among the millions of acronyms doing the rounds, this one slipped by you. After 3 years of global pandemic, you could be excused for wondering if there is such a thing as BAU. Anxiety, lack of trust, uncertainty, unpredictability, a decline in mental health - these conditions and more, have, in the last 3 years, risen in most developed countries. And depending on who you read, Covid-19 is pegged as one of, if not the, most major causes of this rise. According to the World Health Organisation, “As people grapple with these (Covid’s) health, social and economic impacts, mental health has been widely affected.”“What has this got to do with ESG?” You ask. Periods of uncertainty are an opportunity for organisations to take stock of the context in which their people, customers, and stakeholders are living, and inject confidence into that context. Context is everything when forming an authentic approach to sustainable future growth.